Learn how MDHearing Uses ButterCMS to Reduce Organizational Overhead and Continuous A/B Testings for a 15% lift in revenue!
- Industry: Online Ticket sales
- Markets: United States
- Use-Case: eCommerce, Mobile app
- Features Highlights: A/B Testing, blog
- Tech Stack: Custom ecommerce platform, Express & React frontend
- Content Stats: 2,502 pages - 414 blog posts - 44 team members
- Previous Cms: None
- Customer Since: 2019
Challenges
GameTime needed to easily manage content on a complex custom-coded e-commerce site, mobile app, and blog from one platform. GameTime wanted to set up A/B tests in minutes instead of hours.
Solutions
The Butter API connects with GameTime’s custom e-commerce platform, and mobile app, and powers their blog. Butter allows GameTime to set up quick A/B tests and content experiments without a 3rd party tool or complex setups.
"We love using Butter."
“That is another requirement that we have, Butter works for us if it's highly performant, if it's not, then, It wouldn't work for us."
“We can do a little bit of A/B testing in Butter…the way that we’ve implemented Butter it essentially takes minutes, to make the change, make it live immediately in production and let’s say a week to gather data. So it’s a way for us to not have to go through like a formal experiment in our A/B test tool and gather data instantly because we’ll see the results right away and we don’t have to bother with going through and making code changes, etc.”
Marco Huerta
VP of Engineering at GameTime
CMS Needs
GameTime sells tickets for live events online, especially last-minute tickets. It built a custom-coded e-commerce platform and needed an easy-to-use content management system to integrate with it by API. A headless CMS was necessary for this application.
How GameTime used Butter to reach their goals
GameTime uses Butter's collections to create content for each performer, and each venue that can be reused with each new event that has tickets. Also Butter Categories to group performers by whether they are a musicians, sports team, or other. SEO Meta titles and descriptions for events can be made programmatically by connecting their database to the Butter API. This speeds up their SEO testing. They can also create dynamic pages based on the web viewer’s geolocation pulling in Butter content components to make the page.
What's Next
GameTime is looking to explore new features in ButterCMS, including the WriteAPI for even more streamlined content updates, multi-locale support to reach international audiences, and AI Assistant to automate and personalize content. These tools will help GameTime further optimize content management and enhance user experience across platforms.
